Jeff Koons is widely regarded as one of the most influential, popular and disputed artists of the last 30 years. This film will show the hidden mechanisms lying behind the person, the artist and the Koons brand. It’s an intimate exploration of Jeff Koon’s consciousness aiming to discover what motivates him and shapes his incomparable vision. With exclusive access to the Koons family home in York, Pennsylvania, the documentary investigates Koons’ roots and everyday life, follows him to New York City to his vast studio where tens of painters, sculptors and graphic designers are based, and then on to Qatar and Europe, to the Greek island of Hydra during his 2021 five exhibitions tour.